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Luther McKenzie
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Mobile: 305-778-7228 |
| E-Mail: Lmackie777@aol.com |
| 14359 Miramar Parkway, Miramar Fl, 33027 |
PRODUCTION SPECIALIST |
High Performing Event Producer/Promoter, thirty-year track record with expertise in directing a variety of projects including musical performances, radio and television programs, live and studio recordings, etc. Skilled strategist who transforms strategic plans into a workable and successful project. Energetic leader and facilitator of projects from ground up. Proven ability to develop and structure all events with due diligence, high level execution and consistency. Ability to create inclusion among team to ensure that all production events are represented and delivered in a professional manner. Solid knowledge of technological requirements. Demonstrated ability to work effectively with all levels of employees. Multi-Tasker, superior communication/presentation skills, and in-depth awareness of multicultural issues. Excellent interpersonal skills which allow for development of good rapport with colleagues, clients and employees. Excellent time management skills, organized, meticulous, and strong initiative |
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AREAS OF EXPERTISE |
| Project Management |
Marketing Strategy Development |
Market Research |
| Project Planning & Execution |
Sound and Light Coordination |
Negotiation |
| Total Quality Management |
Vendor Management |
Multi-Project Operations |
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PROFESSIONAL EXPERIENCE |
1/90-Present Mack-Ace Enterprises Inc. |
| Founder/President/CEO |
Identified market opportunity for special event production firm. Assembled leadership and production teams, and built business. Direct responsibility for the coordination, production and promotion of musical performances, radio shows, award shows, club promotions, radio and television ad productions, and live/studio recordings. Manage and direct large production crews for major concerts and special events. Successfully develop and facilitate a variety of special event projects. Multi-tasking as production manager, stage manager, and event coordinator in many capacities. Excellent track record in club promotions include “Club Glam Slam”, “Club Dune”, “Club Downtown”, “Club Normans”, “The Palace”, and “Club MVP”. Prepare, administer and maintain operating budget. Initiate and successfully produced the first annual Reggae Songwriting Competition in 2005. Prepare and submit end of year financial reports to accounting firm |
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2/93-Present The Reggae Soca Music Awards |
Producer |
The Grammy’s of the Caribbean that honors its indigenous music including genres such as Reggae, Soca and Calypso. Successfully coordinate and execute entire event, manage sound and light and production crew, organize the voting process, market and promote the event, and ensure all is executed in a timely manner on day of event. |
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4/94-9/98 Shang Records |
President |
Independent record label specializing in Jamaican reggae/dancehall and hip hop music. Managed all media relations and marketing activities. Signed, managed and developed top international artists such as Shabba Ranks, Patra, Mad Cobra, Richie Stephens and Ky-mani Marley. Additional duties included tour coordination, on-the-road artist management, contract negotiations, booking individual performances for artist, overseeing recording projects, producing, publishing and promoting records. |
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1/96-12/05 WAVS 1170 Radio |
On air personality |
Produced and hosted a weekly show titled “Music Lessons”; a radio show that focused on the history and culture of all genres of music utilizing a musical format. |
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PROFESSIONAL MEMBERSHIPS |
96-97 National Academy of Recording Arts and Sciences (NARAS) |
Board Member / The organization responsible for the facilitation of the Grammy’s.
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Recruited members for NARAS.
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Participated in “Grammy’s in the Schools”- a program which encouraged children to get involved in the arts.
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Lectured at schools
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Served as panelist for music seminars.
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Conducted musical workshops.
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| EDUCATION/TRAINING |
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American Intercontinental University – BBA – Summa Cum Laude
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Gold Coast School of Real Estate – Licensed Realtor – Miami, Florida
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Christopher Columbus High School – New York, NY
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| Memorable Events |
- Africa Unite Concert February 2005, A tribute to Bob Marley in Addis Abba Ethiopia, 300,000 in attendance.
- Jacmel Music festival May 2007, 24 bands, Jacmel Haiti, 150,000 in attendance
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